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What a difference a day makes? I spent just one day at websummit this year (Weds) but it was enough to remind me why I’ve stayed in the web industry for nearly twenty years. A recent freelance project had left me reeling and seriously contemplating retraining in something completely different maybe medical/legal.  It was that nasty mix of…

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So I’m heading west again later in the month to take part in CongRegation – the social media conference organised by Eoin Kennedy, the prolific and consummate PR professional and entrepreneur. Congregation or #cong15 is a one day ‘un-conference’ style digital media and technology festival with a range of events taking place in Cong, Co…

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There’s a website in Ireland that we all use and we all hate. It’s not one of those ‘love to hate’ gripes like the budget airline that will remain nameless, but in fairness has improved over the years. No, it’s one of those ‘have to use’ because they control most of their market and if you…

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We marketers get a tough time when we try to do some good. Cynics say we’re only looking for good press, they’re probably right. No matter how worthy the cause, how valuable the corporate social responsibility (CSR) scheme be it funding cancer research, paying college tuition or telling people to be sensible with their legal drugs, there’s always…

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Went out West last week for an open water swim event and swam my little lungs off and was so disappointed to learn that I came in 5 minutes slower than my last race despite feeling I swam better. Why was this? How could I have been better and worse?

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I’ve been know to say “I’ve been kicking around the web/tech industry in Ireland like a dirty penny since the mid 90s” but today was a particularly good day in terms of the research and marketing projects that have found me*.

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