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Went out West last week for an open water swim event and swam my little lungs off and was so disappointed to learn that I came in 5 minutes slower than my last race despite feeling I swam better. Why was this? How could I have been better and worse?

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I’ve been know to say “I’ve been kicking around the web/tech industry in Ireland like a dirty penny since the mid 90s” but today was a particularly good day in terms of the research and marketing projects that have found me*.

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