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Home › 2015 › August
Marketing

Socially Responsible Consumerism

We marketers get a tough time when we try to do some good. Cynics say we’re only looking for good press, they’re probably right. No matter how worthy the cause, how valuable the corporate social responsibility (CSR) scheme be it funding cancer research, paying college tuition or telling people to be sensible with their legal drugs, there’s always…

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