Blog
Here I write about marketing, research, design, technology and anything else that comes to mind. Feel free to comment (moderated, I’m afraid).
Just in from my annual day out to #Inspirefest in Dublin, hands down my favourite event of the year and that’s including non-work related festivals and events. It’s the event that I know will be the gift that will keep on giving until we meet again next year.
I spent Wednesday afternoon mooching around #DTS19 in its new home in the RDS. 1 panel discussion, 1 fireside chat, 1 career talk and 1 redefining marketing presentation that made my day all playing their part in helping me forget the F-OFF car on display on arrival, very 80s and very male, we were spared …
Everyone thinks they can do marketing sure it’s easy and common sense. Yes, I agree, anyone can do marketing badly but consistent and strategic marketing is all about the devil in the detail. I can’t think of any other department that gets ‘really helpful tips and advice’ and solo runs by people just mocking up their own materials and …
I’ve written before about how badly marketed marketing is, the bad rep it has and how many of us regularly have to defend our profession. My family is made up of artists/designers and educators with the remainder, entrepreneurs and/or working in business, deemed capitalists. I fit somewhere in between but leaning more towards business. The …