Blog
Here I write about marketing, research, design, technology and anything else that comes to mind. Feel free to comment (moderated, I’m afraid).
I’ve been interviewing a lot recently and to very different ends. For me, any project begins with an interview even if the client doesn’t realise it. They think we’re just shooting the breeze chatting about this and that but I always have an agenda. Over the past few weeks, I have interviewed: a photographer to …
Marathon in a Month is a fundraising initiative by the Irish Cancer Society to encourage typically inactive people to get out and about and walk/run/hike a marathon over the entire month of July. Swim Version During the Irish heatwave back in June, I thought it would be a really good idea to do a swim version. …
From a lifetime marketing and mentoring tech start-ups, I come across the very same mistake every single time. The poor admin dashboard never gets a look-in, well maybe not until the third or fourth round of funding when they’re just looking for ways to spend money. What Tech Start-Ups do well Identify and solve pain …
Earlier this year, I graduated with a distinction in a degree in design and technology. I got an overall average of 80% and a former student of mine, who is now an assistant head of school, that I met at the graduation informed me that I was probably top of the year. The great irony …