I spent Wednesday afternoon mooching around #DTS19 in its new home in the RDS. 1 panel discussion, 1 fireside chat, 1 career talk and 1 redefining marketing presentation that made my day all playing their part in helping me forget the F-OFF car on display on arrival, very 80s and very male, we were spared…

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Everyone thinks they can do marketing sure it’s easy and common sense. Yes, I agree, anyone can do marketing badly but consistent and strategic marketing is all about the devil in the detail. I can’t think of any other department that gets ‘really helpful tips and advice’ and solo runs by people just mocking up their own materials and…

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If I was to dig out old school reports, I am certain they would be peppered with the word ‘disruptive’, because I was. What sweet irony that I’ve made a living from being disruptive all these years later. Bower and Christensen first coined the phrase ‘Disruptive Technologies’ in the Harvard Business Review back in 1995…

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Isn’t it ironic that a discipline whose raison d’être is to assist companies in their branding, positioning, communication (and so much more) can have such a bad rep? How many of us have had to defend our profession socially and deflect all sorts of accusations from capitalist to exploiter of the meek? What other profession did…

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I’ve been known to dabble in a bit of PR and I’ve come to the conclusion that sales people have a terrible nose for a story. I was involved in one of those marketing by committee (let’s cc everyone not in marketing for their marketing input) regarding a request for editorial submissions and to be quite…

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I interview at least one person per working day and I’m not a recruiter. A couple of months ago, I wrote a blog post entitled “Research your Research Options” where I forbid you to limit your research activities to the humble survey.  Today, I’m asking you to consider using the not so humble interview for way more…

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For as long as I can remember, I’ve preferred to have my fingers in a few pies. In school, I worked part-time making sausages in our butcher shop, serviced my regular window cleaning customers, cleaned offices and taught swimming lessons (voluntary). In college, I worked in bars and catering and then to supplement a modest Masters’ scholarship, I lectured part-time, did…

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There’s a website in Ireland that we all use and we all hate. It’s not one of those ‘love to hate’ gripes like the budget airline that will remain nameless, but in fairness has improved over the years. No, it’s one of those ‘have to use’ because they control most of their market and if you…

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We marketers get a tough time when we try to do some good. Cynics say we’re only looking for good press, they’re probably right. No matter how worthy the cause, how valuable the corporate social responsibility (CSR) scheme be it funding cancer research, paying college tuition or telling people to be sensible with their legal drugs, there’s always…

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Went out West last week for an open water swim event and swam my little lungs off and was so disappointed to learn that I came in 5 minutes slower than my last race despite feeling I swam better. Why was this? How could I have been better and worse?

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