Hello, my name is

Joy Redmond

I use data and design to
tell your story. I write for humans.

About me

Disruptive marketer and web professional with over 20 years’ experience working with start- ups, scale-ups, and social enterprises in Dublin and the South East.

More than marketing

I am typically hired to build, manage or advise on website projects from a business analysis/UX and marketing point of view.

Other projects include research (qualitative and quantitative), content auditing and curation, and developing quality collateral (case studies, white papers).
I also help clients with PR and speaking opportunities by interviewing them and then ghostwriting pitches, articles, speeches, and presentations.

What I do

Web/UX Design

I build websites for friends, charities/community interest and businesses. Website critiques and rebuild plans are my specialty. More often, I'm the contractor called in to manage a web build going rogue.


I mentor a wide range of clients, mainly from tech/web sectors but also help bricks and mortar companies with their online presence, messaging, and content [building the social proof which is essential particularly for disruptors].

Content & Copy

I’ve been the full-time marketing manager of various web companies and the authority content person on retainer. I specialise in teasing out concepts, messaging and content requirements to clearly communicate your offering.


James Purvis Head of HR

CERN launched its famous Recruiting & Sourcing seminar thanks to an idea planted by Joy. A catalyst for ideas into action I first talked with Joy in the early days of Sonru.

Barry McCall Journalist

Fast, efficient, professional. I've dealt with Joy in relation to a number of articles I've written for the Irish Times and on each occasion she provided me with all the information I needed, set up the interviews required, provided any collaterals requested, and ensured her client's messages were communicated clearly and effectively - all to the frequently ridiculously tight deadlines I work to.

Marie O'Sullivan Marketing Manager

Working with Joy has undoubtedly been a highlight of my career. Joy has an unique ability to take cold hard binary data and turn it into meaningful content, coupled with thought provoking and engaging narrative. Joy is an incredible mentor and uses every opportunity to educate and grow the people around her. Despite her already vast experience and industry knowledge, Joy never shies away from learning new things and always brings fresh and exciting ideas to the table. Working with Joy is a breath of fresh air and her professional respect for all colleagues, regardless of their level or position, makes her an incredible asset to any team and a pleasure to work with.