Case Study: 121 Marketing Network

Here is a link to a guest blog I wrote for the Irish Internet Association blog, the official blog of the IIA, when I was involved in their social media working group.

The case study featured Karina Heavey,  a marketer who harnessed social media to affect change and create a community of pro-active people not content to sit back and wait for the recession to go away.

The case study presented the background, context, strategy and benefits/results for Karina who, in a way, became a role model and inspiration to many showing us that there are still opportunities out there and with positive drive and enthusiasm success still awaits those who create their own luck.

The case study was really well received and attracted a lot of comments and goodwill probably because it was such  good news story.

Go read it yourself here, I hope you find it inspiring.

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