Why do we need brands, literally?
The abrupt dismissal of New York Times Executive Editor Jill Abramson last week highlights our obsession with the first mover advantage ideology i.e. Ms Abramson was the first female executive editor while Dean Baquet, her replacement, is the first African-American in the role. Much of the agro seems to be about Abramson hiring another person in on top and across Baquet, the …