We marketers get a tough time when we try to do some good. Cynics say we’re only looking for good press, they’re probably right. No matter how worthy the cause, how valuable the corporate social responsibility (CSR) scheme be it funding cancer research, paying college tuition or telling people to be sensible with their legal drugs, there’s always …
Went out West last week for an open water swim event and swam my little lungs off and was so disappointed to learn that I came in 5 minutes slower than my last race despite feeling I swam better. Why was this? How could I have been better and worse?
Attended and competed (well sort of) in an open water swim event over the weekend. Had a wonderful day out, the weather was glorious, had the honour of swimming in our national lake with its beautiful golden amber water that, with the reflection of light, gave you the feeling of swimming in liquid gold. Overall a well …
The abrupt dismissal of New York Times Executive Editor Jill Abramson last week highlights our obsession with the first mover advantage ideology i.e. Ms Abramson was the first female executive editor while Dean Baquet, her replacement, is the first African-American in the role. Much of the agro seems to be about Abramson hiring another person in on top and across Baquet, the …
MAN BITES DOG There’s an old saying among media hacks that a good story has to be a little different or unusual to catch our attention. Dogs biting humans is an everyday occurrence, a story is when the man bites the dog back. Anyone who has seen the movie, “The World According to Garp,” will remember …
Remember to take the time to do your research I received a sales call today from the advertising department of a prominent UK trade magazine. Despite having replied to he who cannot be named’s unsolicited mail with a ‘thanks but no thanks,’ Adman still called so I kindly rewarded his persistence with my time, well …
