I’ve been interviewing a lot recently and to very different ends. For me, any project begins with an interview even if the client doesn’t realise it. They think we’re just shooting the breeze chatting about this and that but I always have an agenda. Over the past few weeks, I have interviewed: a photographer to …
From a lifetime marketing and mentoring tech start-ups, I come across the very same mistake every single time. The poor admin dashboard never gets a look-in, well maybe not until the third or fourth round of funding when they’re just looking for ways to spend money. What Tech Start-Ups do well Identify and solve pain …
Earlier this year, I graduated with a distinction in a degree in design and technology. I got an overall average of 80% and a former student of mine, who is now an assistant head of school, that I met at the graduation informed me that I was probably top of the year. The great irony …
Design is more than pretty pictures So I finally finished that degree in design and technology that I’ve been giving out about all along only to appreciate afterward how much I’ve learned. I’ve also come to realise that marketing and design are not so different and both if done well, deliver profit. We’ve all got lost in …
I interview at least one person per working day and I’m not a recruiter. A couple of months ago, I wrote a blog post entitled “Research your Research Options” where I forbid you to limit your research activities to the humble survey. Today, I’m asking you to consider using the not so humble interview for way more …
There’s a website in Ireland that we all use and we all hate. It’s not one of those ‘love to hate’ gripes like the budget airline that will remain nameless, but in fairness has improved over the years. No, it’s one of those ‘have to use’ because they control most of their market and if you …
