My Work

David Kenny Manager

I worked with Joy, in her capacity as a mentor with Wexford LEO, when I was in the later stages of a long website rebuild - Initially, Joy was to help me with the wording and messaging on the site but I was happy to avail of her vast experience in website development to steer the lagging project back on course. Joy provided extensive notes and input into the site layout, navigation and general user experience along with the website copy, as intended. My only regret is I didn't engage Joy earlier in the process as it would have saved a lot of time and hardship. I would recommend anyone embarking on a website project to sit down with Joy for even one hour before you start, it will save you weeks on the other side.

Mia O'Loughlin Head of Marketing

I joined INNOVATE just weeks off a website redesign and launch I had inherited. Joy came on board and could immediately see the big picture and distil it down to workable steps towards ‘Go live’ and beyond. Without her flexibility in moving around her own projects, we would not have made the deadline. Joy has an unique skill set that combines business acumen with the craft of storytelling and I’d have no hesitation in recommending her.

Marie O'Sullivan Marketing Manager

Working with Joy has undoubtedly been a highlight of my career. Joy has an unique ability to take cold hard binary data and turn it into meaningful content, coupled with thought provoking and engaging narrative. Joy is an incredible mentor and uses every opportunity to educate and grow the people around her. Despite her already vast experience and industry knowledge, Joy never shies away from learning new things and always brings fresh and exciting ideas to the table. Working with Joy is a breath of fresh air and her professional respect for all colleagues, regardless of their level or position, makes her an incredible asset to any team and a pleasure to work with.

Jo Brennan Founder

We have used Joy to design and write up case studies of our clients. We find her to be diligent in her research, efficient in turnaround and accurate in her information gathering and presentation. She is easy to work with and we do recommend her. The case studies give us so much more weight in our selling! We have had great responses from our customers & prospects.

Anna Byrne nucgrads

Having worked with Joy on a recent awards submission for which we were shortlisted. I found her to be professional, efficient and a pleasure to work with. I would have no hesitation in recommending working with Joy.

Barry McCall Journalist

Fast, efficient, professional. I've dealt with Joy in relation to a number of articles I've written for the Irish Times and on each occasion she provided me with all the information I needed, set up the interviews required, provided any collaterals requested, and ensured her client's messages were communicated clearly and effectively - all to the frequently ridiculously tight deadlines I work to.

Some recent projects

L-R: Minister Anne Rabbitte, Alan and Matthew McGrath, Senator Malcolm Byrne

One of my favourite projects of all time, working with Mattie on his student work placement. We built a site and online petition to create awareness about the lack of wheelchair access to our beautiful beaches here in North Wexford. Mattie has received support from Ministers, Senators, local councillors, and the general public. The campaign has gone from strength to strength with coastal engineers in Wexford County Council currently conducting a feasibility study on Ballymoney beach.

Research Driven Content

Disruptive technology is cool but I can tell you as a marketer, it’s hard but in a good way, a challenge. You’re marketing something so new that the market does not yet exist and your potential users are not looking for your offering. To make your case, I use Secondary sources and user research methods — Quantitative (dashboard analytics, surveys), and Qualitative (depth interviews and groups) — which can be used to develop white papers, case studies, eBooks etc. and also feed product development. I use my interview skills to tease out authentic testimonials. Content samples are available on request. I write for humans.

My Passion Project: @trustwordie

A few years ago, I developed a range of quirky wordy greeting cards, based on all my years of speech writing, to help people connect or reconnect with the important people in their lives. My customers send my cards to celebrate, sympathise and empathise with loved ones. My cards are for close relationships with often difficult sentiments, don’t worry many are fun too. They tend to be kept and make it onto the fridge door, the noticeboard and sometimes a frame.

Image: Somewhere in Time by Hengki Lee

I started an online forum with a few friends hoping to document the Irish experience of Covid_19 and we were blown away by the submissions from all over the world. The entire Pendemic collection will be preserved in UCD Special Collections for future generations to visit. Pendemic was featured on RTE Radio One’s Arena, BBC Radio Ulster’s The Ticket, and received national and local press coverage.

Contra Clothing 

After 30 years of successfully trading on Gorey’s Main Street, Contra Clothing commissioned its first online store to mitigate the forced closure owing to pandemic restrictions. The site was built, stocked, tested, and taking orders less than two weeks after our initial meeting. Built on Shopify with the support of the LEO trading online voucher scheme. Outsourced logo design and photography.

Jewellery Designer 

Built this site for a designer based in Manchester Craft and Design Centre. The pressure was on to get an online presence before the busy Christmas period during the pandemic restrictions. Built on Shopify, outsourced logo design. Full disclosure: Eve is my sister.


I built this online journal, as a spin-off from a course I did in Art Writing, to publish new art writing by a few people in the group. A wonderful course that enabled me to not just look but to see art rather than dismissing contemporary art because I didn’t understand it or give it the time and space to affect me. Phyllis Styne is my altar ego on the site. We lost our mojo when all the venues and events came to a halt in March 2020. The plan is to migrate the content over to the art school blog but it’s here for the moment.

Finglas Childcare 

Finglas Childcare Ltd. was formed in 1993 as a community group, to respond to the need for childcare facilities in the Finglas area. With three creches in the area, this is their first foray online. Project involved logo/brand development, site layout, wireframing, development, and staff training.  Built on WordPress/Divi. Outsourced logo development, theme selection and visual set up.

SU Campaign Website

Admittedly my very talented cousin, Brian Kinsella, built most of this site. I just helped with integrations and plug-ins. It was for my son’s DCUSU Presidential campaign which he won in March 2021. The url has since expired but I wanted to keep it for him for posterity, nothing like a proud Irish Mammy.

Clients over the years

I’ve worked with or conducted research for/about so many companies over the years but here’s just a few:

Arekibo, Asda, Bacardi, Barnardos, BDO Ireland, Bord Bia, BT, Campaign HDTS, Cambridge Assessment, Cargill, Catalyst­ MC, CERN, Commvault, Concern Worldwide, Connections Arts Centre, DHL, Discovery CTC, DoneDeal, EBN, EE, eircom, European Space Agency, Five Lamps Arts Festival, Flexitimers, Finglas Childcare, Frontline Bikes, GHD, Hamilton Island, HI-SEAS, HSE, Hybrid Energy, Icelandair, IngredientsNet, Irish Internet Association, Irish Jazz Archive, Jamjou, Kooomo, Life without Barriers, Linnoco, LoveBaby, Macquarie UK, McKinsey, Mercedes-Benz, Multiplex, Nestlé, Newmedia, NHS, Not so Different, NTL, nucleargraduates, Paddy Power, PepsiCo, Queens University, RAC, RCA, RCSI, Rolls-Royce, Salt Mobile, Sonru, TGCC, Thames Water, The British School in the Netherlands, The OECD, The Good Limbo, Pocket Forests, Rediscover Fashion,, RTE, St. Andrews Rialto, Staffords Self Storage, Tourism Ireland, TU Dublin, Wexford Chamber of Commerce, Wexford Local Enterprise Office, Upcycle Farm, Version 1, Voinext, Wallflower, Walk, Wm Morrisons Supermarkets, Womble Bond Dickinson, World Economic Forum, X Communications, Zartis.

Media coverage

I have been featured or placed clients in the following titles:

The Irish Times, Irish Independent, The Examiner, The Sunday Business Post, Sunday Times, The Times (UK), Forbes, Red Herring, Fast Company, SiliconRepublic, IrishDev, Business & Leadership, People Newspapers, Echo Group, Women Mean Business, Business & Finance, HR Magazine, Strategic HR Review, UK Recruiter, Talent Engagement Review, Onrec. I have contributed to radio shows on RTE Radio 1, Newstalk, BBC Radio Ulster and Southeast Radio.