Here’s what some clients have had to say about my work over the years

CERN launched its famous Recruiting & Sourcing seminar thanks to an idea planted by Joy. A catalyst for ideas into action I first talked with Joy in the early days of Sonru.
James Purvis, Head of HR, CERN, Switzerland


Fast, efficient, professional. I’ve dealt with Joy in relation to a number of articles I’ve written for the Irish Times and on each occasion she provided me with all the information I needed, set up the interviews required, provided any collaterals requested, and ensured her client’s messages were communicated clearly and effectively – all to the frequently ridiculously tight deadlines I work to.
Barry McCall, Journalist, Ireland


Having worked with Joy on a recent awards submission for which we were shortlisted. I found her to be professional, efficient and a pleasure to work with. I would have no hesitation in recommending working with Joy.
Anna Byrne, Recruitment & Selection Lead at nucleargrads, U.K.


We have used Joy to design and write up case studies of our clients. We find her to be diligent in her research, efficient in turnaround and accurate in her information gathering and presentation. She is easy to work with and we do recommend her. The case studies give us so much more weight in our selling! We have had great responses from our customers & prospects.
Jo Brennan, Founder Jamjou, Ireland

Joy really helped me out on a presentation I had to deliver on behalf of Sonru. She really got to the root of what I was trying to say. Helped with the slide layouts and also provided me with some really useful tips. Joy was with me the entire time. This made such a massive difference to me and ensured the presentation went off without any issues (which it did). It was brilliant to be able to have someone with Joy’s background and experience to see me through this project. Thanks, Joy you were brilliant.
Alan Reilly, L&D Manager, Version 1, Ireland

That’s all great but what do I do?

I’m a disruptive marketer with over 20 years’ experience working with or mentoring a diverse range of clients from industry leaders to one-person operations. I am typically hired to either conduct, manage or advise on research (qualitative and quantitative), content (auditing, curation, and development) and developing quality collateral (case studies, white papers, eBooks). I also help clients to pitch for PR and speaking opportunities by interviewing them and then ghostwriting articles, speeches and presentations.

I’ve worked with or conducted research for/about so many companies over the years but here’s just a few:

Arekibo, Asda, Bacardi, Barnardos, BDO Ireland, Bord Bia, BT, Campaign HDTS, Cambridge Assessment, Cargill, Catalyst­ MC, CERN, Concern Worldwide, Commvault, DHL, DIT, DoneDeal, EBN, EE, eircom, European Space Agency, Flexitimers, GHD, Hamilton Island, HI-SEAS, HSE, Hybrid Energy, Icelandair, IngredientsNet, Irish Internet Association, Jamjou, Kooomo, Life without Barriers, Macquarie UK, McKinsey, Mercedes-Benz, Multiplex, Nestlé, Newmedia, NHS, NTL, nucleargraduates, Paddy Power, PepsiCo, Queens University, RAC, RCA, RCSI, Rolls-Royce, Salt Mobile, Sonru, Thames Water, The British School in the Netherlands, The OECD, Tourism Ireland, Wexford Chamber of Commerce, Wexford Local Enterprise Office, Version 1, Voinext, Wm Morrisons Supermarkets, Womble Bond Dickinson, World Economic Forum,  X Communications, Zartis.

I’ve been featured or got coverage for my clients in the following titles:

The Irish Times, Irish Independent, The Examiner, The Sunday Business Post, Sunday Times, The Times (UK), Forbes, Red Herring, Fast Company, RTE, RTE Radio 1, Newstalk, SiliconRepublic,, Business & Leadership, People Newspapers, Echo Group, Women Mean Business, Business & Finance, HR Magazine, Strategic HR Review, UK Recruiter, Talent Engagement Review, Onrec.