About admin

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For as long as I can remember, I’ve preferred to have my fingers in a few pies. In school, I worked part-time making sausages in our butcher shop, serviced my regular window cleaning customers, cleaned offices and taught swimming lessons (voluntary). In college, I worked in bars and catering and then to supplement a modest Masters’ scholarship, I lectured part-time, did…

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The RTE Prime Time Investigates crew were at it again last night (Monday 9.30pm, Feb. 22nd, 2016), angering the country in their expose on the overcrowding crisis in Irish hospitals.

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So I’m heading west again later in the month to take part in CongRegation – the social media conference organised by Eoin Kennedy, the prolific and consummate PR professional and entrepreneur. Congregation or #cong15 is a one day ‘un-conference’ style digital media and technology festival with a range of events taking place in Cong, Co…

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There’s a website in Ireland that we all use and we all hate. It’s not one of those ‘love to hate’ gripes like the budget airline that will remain nameless, but in fairness has improved over the years. No, it’s one of those ‘have to use’ because they control most of their market and if you…

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We marketers get a tough time when we try to do some good. Cynics say we’re only looking for good press, they’re probably right. No matter how worthy the cause, how valuable the corporate social responsibility (CSR) scheme be it funding cancer research, paying college tuition or telling people to be sensible with their legal drugs, there’s always…

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Went out West last week for an open water swim event and swam my little lungs off and was so disappointed to learn that I came in 5 minutes slower than my last race despite feeling I swam better. Why was this? How could I have been better and worse?

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I’ve been know to say “I’ve been kicking around the web/tech industry in Ireland like a dirty penny since the mid 90s” but today was a particularly good day in terms of the research and marketing projects that have found me*.

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So #Cong14 has come and gone and I’m happy I made the trip up and across the country from Wexford. I’m glad the journey afforded me the opportunity to catch up with one enormous little woman, and to meet and get to know a hyperlocal D12 native and a sciencey twerson. My huddles worked out well.…

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