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Explaining the Sinn Fein Surge While Fianna Fail, Fine Gael and particularly Labour lick their collective wounds, the time will soon come for them to peer into the long dark tea-time of the soul and ask themselves ‘how did we not see it coming?’ Have they not been paying attention to our neighbours on either…

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Have you ever described a product or service you use to a friend as being efficient or effective or both? I’ll bet you €100 NEVER because we tend not to use the labels of axes of business matrices to describe our experiences. Yet, how often have you read a testimonial or watched a company video…

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Here’s a post I wrote on a client’s blog to coincide with a paper we wrote on diversity. It got such a lovely response, I thought I’d repost it here. I’m a part-time freelance remote worker that occasionally appears on site. There are a couple of adjectives in that short sentence that are almost dirty…

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I spent Wednesday afternoon mooching around #DTS19 in its new home in the RDS. 1 panel discussion, 1 fireside chat, 1 career talk and 1 redefining marketing presentation that made my day all playing their part in helping me forget the F-OFF car on display on arrival, very 80s and very male, we were spared…

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Everyone thinks they can do marketing sure it’s easy and common sense. Yes, I agree, anyone can do marketing badly but consistent and strategic marketing is all about the devil in the detail. I can’t think of any other department that gets ‘really helpful tips and advice’ and solo runs by people just mocking up their own materials and…

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I’ve written before about how badly marketed marketing is, the bad rep it has and how many of us regularly have to defend our profession. My family is made up of artists/designers and educators with the remainder, entrepreneurs and/or working in business, deemed capitalists. I fit somewhere in between but leaning more towards business. The…

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I’ve been interviewing a lot recently and to very different ends. For me, any project begins with an interview even if the client doesn’t realise it. They think we’re just shooting the breeze chatting about this and that but I always have an agenda. Over the past few weeks, I have interviewed: a photographer to…

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Marathon in a Month is a fundraising initiative by the Irish Cancer Society to encourage typically inactive people to get out and about and walk/run/hike a marathon over the entire month of July.  Swim Version During the Irish heatwave back in June, I thought it would be a really good idea to do a swim version.…

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From a lifetime marketing and mentoring tech start-ups, I come across the very same mistake every single time. The poor admin dashboard never gets a look-in, well maybe not until the third or fourth round of funding when they’re just looking for ways to spend money. What Tech Start-Ups do well Identify and solve pain…

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