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From a lifetime marketing and mentoring tech start-ups, I come across the very same mistake every single time. The poor admin dashboard never gets a look-in, well maybe not until the third or fourth round of funding when they’re just looking for ways to spend money. What Tech Start-Ups do well Identify and solve pain…

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Notice: food only content here. No business, marketing, tech or anything fancy. Just a seasonal recipe for the week that’s in it. When my mother was sick, she showed me how to make various traditional recipes such as Christmas pudding, Cumberland sauce and Irish stew so the family could continue to enjoy them after she…

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If I was to dig out old school reports, I am certain they would be peppered with the word ‘disruptive’, because I was. What sweet irony that I’ve made a living from being disruptive all these years later. Bower and Christensen first coined the phrase ‘Disruptive Technologies’ in the Harvard Business Review back in 1995…

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Isn’t it ironic that a discipline whose raison d’être is to assist companies in their branding, positioning, communication (and so much more) can have such a bad rep? How many of us have had to defend our profession socially and deflect all sorts of accusations from capitalist to exploiter of the meek? What other profession did…

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Design is more than pretty pictures So I finally finished that degree in design and technology that I’ve been giving out about all along only to appreciate afterward how much I’ve learned. I’ve also come to realise that marketing and design are not so different and both if done well, deliver profit. We’ve all got lost in…

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With my great age comes a certain pernicketiness and selfishness with my time and how I spend it. I am done with ‘conferences’. I am no longer willing to be a 6-hour spectator of the sheep dip of sponsors’ talks with their tops fives, lessons learned and must-have tools – the sum total of learnings…

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It’s good to have friends that know you. Friends that don’t humour you by agreeing to come to your boring hotel pool and jacuzzi but instead go ahead and plan an open water swim in the WhatsApp group despite the howling winds and lashing rain. Friends that know, before you know, that you’ll never turn down…

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This is the blog post I wrote for Congregation or #cong16, a really cool ‘un-conference’ style digital media and technology festival taking place in Cong, Co Mayo from Friday 25th to Sunday 27th November 2016. This is the fourth year of the event with over 100 experts from all over Ireland and overseas expected. Go along, blog your…

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I’ve been known to dabble in a bit of PR and I’ve come to the conclusion that sales people have a terrible nose for a story. I was involved in one of those marketing by committee (let’s cc everyone not in marketing for their marketing input) regarding a request for editorial submissions and to be quite…

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