I spent Wednesday afternoon mooching around #DTS19 in its new home in the RDS. 1 panel discussion, 1 fireside chat, 1 career talk and 1 redefining marketing presentation that made my day all playing their part in helping me forget the F-OFF car on display on arrival, very 80s and very male, we were spared…

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Everyone thinks they can do marketing sure it’s easy and common sense. Yes, I agree, anyone can do marketing badly but consistent and strategic marketing is all about the devil in the detail. I can’t think of any other department that gets ‘really helpful tips and advice’ and solo runs by people just mocking up their own materials and…

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I’ve written before about how badly marketed marketing is, the bad rep it has and how many of us regularly have to defend our profession. My family is made up of artists/designers and educators with the remainder, entrepreneurs and/or working in business, deemed capitalists. I fit somewhere in between but leaning more towards business. The…

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I’ve been interviewing a lot recently and to very different ends. For me, any project begins with an interview even if the client doesn’t realise it. They think we’re just shooting the breeze chatting about this and that but I always have an agenda. Over the past few weeks, I have interviewed: a photographer to…

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Marathon in a Month is a fundraising initiative by the Irish Cancer Society to encourage typically inactive people to get out and about and walk/run/hike a marathon over the entire month of July.  Swim Version During the Irish heatwave back in June, I thought it would be a really good idea to do a swim version.…

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From a lifetime marketing and mentoring tech start-ups, I come across the very same mistake every single time. The poor admin dashboard never gets a look-in, well maybe not until the third or fourth round of funding when they’re just looking for ways to spend money. What Tech Start-Ups do well Identify and solve pain…

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Earlier this year, I graduated with a distinction in a degree in design and technology. I got an overall average of 80% and a former student of mine, who is now an assistant head of school, that I met at the graduation informed me that I was probably top of the year. The great irony…

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Notice: food only content here. No business, marketing, tech or anything fancy. Just a seasonal recipe for the week that’s in it. When my mother was sick, she showed me how to make various traditional recipes such as Christmas pudding, Cumberland sauce and Irish stew so the family could continue to enjoy them after she…

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If I was to dig out old school reports, I am certain they would be peppered with the word ‘disruptive’, because I was. What sweet irony that I’ve made a living from being disruptive all these years later. Bower and Christensen first coined the phrase ‘Disruptive Technologies’ in the Harvard Business Review back in 1995…

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Isn’t it ironic that a discipline whose raison d’être is to assist companies in their branding, positioning, communication (and so much more) can have such a bad rep? How many of us have had to defend our profession socially and deflect all sorts of accusations from capitalist to exploiter of the meek? What other profession did…

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