Blog

Here I write about marketing, research, design, technology and anything else that comes to mind. Feel free to comment (moderated, I’m afraid).

GE2020, a marketer’s view

Explaining the Sinn Fein Surge While Fianna Fail, Fine Gael and particularly Labour lick their collective wounds, the time will soon come for them to peer into the long dark tea-time of the soul and ask themselves ‘how did we not see it coming?’ Have they not been paying attention to our neighbours on either …

GE2020, a marketer’s view Read More »

Have you ever described a product or service you use to a friend as being efficient or effective or both? I’ll bet you €100 NEVER because we tend not to use the labels of axes of business matrices to describe our experiences. Yet, how often have you read a testimonial or watched a company video …

Effective and Efficient waffle Read More »

My post for #Cong19 Anyone that came across our training sessions on the Courtown burrow over the past four or five years couldn’t but see a community at its best – fun, fitness, and a healthy dose of competition. It’s the closest I’ve got to experiencing that multi-generational outdoor life I’d seen all those summers …

Community: Rotten Apples and Hidden Gems Read More »

Here’s a post I wrote on a client’s blog to coincide with a paper we wrote on diversity. It got such a lovely response, I thought I’d repost it here. I’m a part-time freelance remote worker that occasionally appears on site. There are a couple of adjectives in that short sentence that are almost dirty …

Diversity has parents too Read More »